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How Long Does It Take to Rank in Google?

Updated: Jan 7

How Long Does it Take to Rank on Google?
How Long Does it Take to Rank on Google?

I've recently noticed that a lot of my time with new clients is spent advising them on how long it takes to ACTUALLY rank on Google. Why?

Because a lot of my clients have worked with "SEO Consultants" who tell them they will be ranked on page one, position one, of Google in a matter of months.

So, let's dig into the big question..." How long does it take to rank in Google?". Have you ever wondered how long it takes for your website to appear on the first page of Google's search results?

As a website owner, you probably understand the importance of having a high ranking on Google. After all, higher rankings mean more visibility, which can lead to increased traffic and potential customers.

But the question remains: How long does it take to rank in Google?

The answer is not as straightforward as you might think. Many factors come into play when it comes to ranking in Google, and the time it takes can vary greatly depending on these factors.

Let's explore some of these factors and gain a better understanding of the ranking process.

SEO is a long-term game. It takes time to see results—on average, it can take six months to a year. Neil Patel

Content Quality and Relevance

One of the most important factors in ranking on Google is the quality and relevance of your content. Google's algorithm is constantly evolving to provide users with the most accurate and helpful search results.

This means that your content needs to be well-written, informative, and relevant to the search queries you want to rank for.

According to Ahrefs, a popular SEO tool, it can take an average of 2 to 6 months for a new page to rank in Google's search results. And that's not hitting position one, that's just getting on the search engine...

However, this timeline can vary depending on the competitiveness of your keywords and the quality of your content. So, if you're targeting highly competitive keywords, it may take longer to see results.

Content Quality and Relevance
HubSpot Blog

It's often a slow process. It can take four months to a year or more to see results. Matt Cutts (Former Head of Google Webspam Team)

Backlinks and Domain Authority

Another important factor in ranking on Google is the number and quality of backlinks pointing to your website.

Backlinks are like votes of confidence from other websites, indicating to Google that your content is trustworthy and valuable. The more high-quality backlinks you have, the higher your chances of ranking well in Google.

Building quality backlinks takes time and effort. It involves reaching out to relevant websites in your niche, creating valuable content that others will want to link to, and engaging in digital marketing strategies to attract backlinks.

Backlink Image
Image: Backlino

Expect six months to a year to start seeing results. It's a marathon, not a sprint. Rand Fishkin (Co-founder of Moz)

Technical SEO and Site Optimization

In addition to content quality and backlinks, technical SEO and site optimization play a crucial role in ranking on Google.

This includes factors such as website speed, mobile-friendliness, URL structure, meta tags, and more. If your website is poorly optimized, it can hinder your chances of ranking well in Google's search results.

To ensure your site is optimized for search engines, you should focus on improving page load times, making your website mobile-friendly, optimizing your URLs and meta tags, and fixing any technical errors that may exist. These efforts can help improve your website's visibility and ranking on Google over time.

Technical SEO, On-page SEO and Off page SEO
Technical SEO, On-page SEO and Off page SEO

Patience and Persistence

It's important to note that ranking in Google isn't an overnight process. It takes time, patience, and persistence to see significant improvements in your search rankings.

According to Ahrefs, only 5.7% of all newly published pages will rank in Google's top 10 search results within a year.

So, if you're just starting your SEO journey, don't be discouraged if you don't see immediate results. Keep working on creating high-quality content, building backlinks, and optimizing your website. Over time, you will begin to see improvements in your website's visibility and search rankings.

AHREFS ranking performance
AHREFS ranking performance

Only 5.7% of all newly published pages will rank in Google's top 10 search results within a year. AHREFs


In conclusion, the time it takes to rank in Google can vary depending on several factors, including content quality, backlinks, technical SEO, and more.

While there is no set timeline for ranking, it's important to focus on creating high-quality, relevant content, building quality backlinks, and optimizing your website for search engines.

Remember, SEO is a long-term strategy, and patience is key. Keep working on improving your website's visibility, and you'll increase your chances of ranking well in Google's search results over time.

For more SEO tips and insights, check out Oli Creative Studio's SEO page and Oli Creative Studio's blog.

And if you're looking for expert advice on SEO writing, be sure to read 7 SEO Writing Tips for 2024 by Oliver Narramore.

Happy ranking!

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Oliver Narramore

I'm the founder of Oli Creative Studio. We're on a mission to help your business look beautiful with well-crafted design and rank higher on Google with effective SEO techniques. Feel free to message me for more information.

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